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shellybouse@gmail.com
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Since 2001

Specialized SEO Solutions for Targeted Results

US Local Business Helping US Local Businesses

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Our Specialized SEO Services

One-size-fits-all SEO doesn't work in today's specialized digital landscape. Our tailored SEO services are designed to address the unique challenges and opportunities of your specific business model, industry, and goals.

E-commerce SEO

Does your online shop feel more like a deserted town than a bustling marketplace? Our e-commerce SEO strategies transform window shoppers into loyal customers by optimizing every element of your online store for maximum visibility and conversion.



  • Product Page Optimization that creates compelling, search-friendly listings that sell products while pleasing algorithms
  • Category Page Enhancement that guides customers directly to their desired products through strategic organization and optimization
  • Shopping Feed Optimization that amplifies your visibility across Google Shopping and other comparison platforms
  • User Experience Improvements that reduce abandonment and encourage repeat purchases through seamless shopping journeys

National SEO


Ready to make your mark across the country? Our national SEO strategies help you build visibility and authority in every region, creating a powerful nationwide digital presence that outperforms competitors and captures market share across all territories.



  • Comprehensive Keyword Strategy that targets high-value search terms with national intent and regional variations
  • Coast-to-Coast Content Development that resonates with audiences across different regions while maintaining brand consistency
  • Authority-Building Link Acquisition that establishes your brand as a national industry leader
  • Multi-Location Strategy Integration that combines the power of national presence with localized relevance for businesses with multiple locations

SEO Consultations

Need expert SEO guidance without a long-term commitment? Our consultation services provide on-demand access to advanced SEO expertise, giving you strategic direction and tactical advice exactly when you need it most.


  • Comprehensive Site Audits that uncover hidden opportunities and potential threats lurking in your digital presence
  • Customized SEO Roadmaps that prioritize the most impactful actions aligned with your specific business goals
  • Team Training and Knowledge Transfer that empowers your internal resources to maintain and build upon SEO success
  • Algorithm Update Response that provides expert guidance whenever major changes threaten your search visibility

Specialized SEO strategies outperform generic approaches by an average of 67%


Precision Targeting

Generic SEO casts a wide net, but specialized strategies focus resources on the exact keywords, platforms, and optimization techniques that drive results for your specific business model.


Faster Results

By focusing on the most impactful optimizations for your specific situation, specialized SEO delivers measurable improvements in traffic and conversions more quickly than one-size-fits-all approaches.

Higher ROI


Our specialized approaches ensure every optimization dollar is spent on improvements that directly impact your most valuable metrics, dramatically increasing your return on investment.

Competitive Advantage


While competitors struggle with generic SEO, our specialized strategies exploit industry-specific opportunities they're missing, creating sustainable competitive advantages.

How a mid-sized retailer used our analytics services to identify hidden problems and
unlock unprecedented growth

E-Commerce Retailer Transforms Performance Through Advanced Analytics

E-commerce Success

Home Goods Retailer

A mid-sized home goods retailer was struggling with poor product visibility and high cart abandonment rates despite having quality merchandise. Our specialized e-commerce SEO strategy restructured their product pages, optimized category hierarchies, and improved the technical foundation of their store.

184% Increase

in organic product page traffic

42% Reduction

in cart abandonment rate

67% Growth

in organic revenue.



National SEO Success

Financial Services Firm

A financial advisory firm wanted to expand from regional success to nationwide visibility. Our national SEO campaign developed geo-targeted content clusters, built relationships with national finance publications, and created a comprehensive internal linking strategy to boost authority.

312% Increase

Increase in non-branded traffic

89% Growth

in leads from new territories



14 New States

generating consistent leads.



Consultation Success

Healthcare Provider

A healthcare provider needed expert guidance after a major Google update caused a 30% traffic drop. Our consultation services identified algorithm-specific issues, provided a recovery roadmap, and trained their team on sustainable SEO practice.

100% Recovery

of lost traffic within 60 days


53%

Increase

in appointment requests

40% Cost Savings

through internal execution.



SEO IS STILL THE MOST IMPORTANT SUCCESS FACTOR OF A DIGITAL CAMPAIGN

Why Choose Our Specialized SEO Services?

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Industry-Specific Expertise

Our team includes specialists with deep experience in e-commerce, multi-location businesses, and various industries, ensuring we understand the unique challenges and opportunities in your specific market.

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Custom Methodology

We don't use templated approaches. Each specialized SEO strategy is built from the ground up based on your specific business model, competitive landscape, and growth objectives.

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Transparent Reporting

Our specialized reporting frameworks track the metrics that matter most for your specific business model, providing clear visibility into performance and ROI tailored to your goals.

Take the First Step Toward Digital Placement

Don't let poor placement undermine your digital marketing investments. Schedule a complimentary 30-minute consultation to discuss how our UX Audit can transform your online presence and drive measurable business results.

Frequently Asked
Questions

FAQ

  • How are specialized SEO different from regular SEO services?

    While traditional SEO follows general best practices applicable to any website, specialized SEO incorporates industry-specific strategies, platform-specific optimizations, and business model-specific tactics that address the unique challenges and opportunities in your particular situation. Rather than applying a standard checklist, we analyze the specific ranking factors that matter most in your niche, the competitive landscape peculiar to your industry, and the user behavior patterns unique to your customer journey. This targeted approach delivers significantly better results than generic SEO because it focuses resources on the optimizations with the highest impact potential for your specific business.

  • How long does it take to see results from specialized SEO services?

    The timeline for results varies based on the specialty area and your starting point, but specialized SEO typically delivers measurable improvements more quickly than general approaches. For e-commerce SEO, many clients see significant improvements in product visibility and conversion rates within 4-8 weeks as we optimize existing pages. National SEO campaigns generally show meaningful ranking improvements within 2-3 months, with substantial traffic growth appearing after 4-6 months as authority builds. Consultation services often deliver immediate value through identification of quick wins and critical issues, with full implementation timelines depending on your team's execution capacity. In all cases, our specialized approach accelerates results by focusing on the highest-impact optimizations for your specific situation.

  • Do you work with businesses in specific industries only?

    Our specialized SEO services focus on business models and challenges rather than specific industries. We work with clients across diverse sectors including retail, finance, healthcare, technology, professional services, and manufacturing. What matters most is not your industry classification but your specific business objectives and digital challenges. We've helped e-commerce stores selling everything from fashion to industrial equipment, supported national brands in both B2B and B2C spaces, and provided consultation services to companies of all sizes across the business spectrum. Our methodology adapts to your unique situation regardless of industry, though we do bring additional expertise in certain sectors where we have extensive experience.

  • How do you measure success for specialized SEO services?

    Success measurement for specialized SEO is tailored to your specific business model and objectives. For e-commerce clients, we typically track metrics like organic product visibility, category page performance, conversion rates, average order value, and total organic revenue. National SEO campaigns focus on visibility expansion across targeted regions, non-branded traffic growth, lead distribution by geography, and market share indicators. For consultation clients, we establish clear KPIs based on your specific challenges, which might include traffic recovery percentages, specific ranking improvements, or internal team capability development. In all cases, we go beyond vanity metrics to focus on the specific indicators that directly impact your business goals, providing transparent reporting that clearly demonstrates ROI.

For over two decades, we've been passionate about helping businesses thrive online.


As SEO experts, we've seen the internet evolve, and we've evolved with it.  Our journey has taken us from website development, to SEO and automations to using conversational AI to solve everyday small business challenges.


Whether you're looking to boost your online presence, optimize your website, or streamline your processes we'll help your business navigate the ever-changing landscape of digital marketing.  Let's work together to make the digital side of your business not just visible, but unforgettable.

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More than 20 years in the business

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